What is Staging?
Staging is the ART of presenting a home in the best possible way to ensure that the best possible way to
ensure that the buyer’s first impression is a positive and lasting one.
The Key to Staging
* Appeal to the widest range of buyers’ tastes so as not to limit the number of potential buyers
* Capitalize on natural spaces and architectural details
* Strategically place furniture and accessories so buyers can easily see themselves living in the space
Top 8 Benefits of Home Staging
* Faster Sales Time
* Higher Sales Price
* Distinct Marketing Advantage
* Attract a broader range of buyers
* Buyers feel home is well maintained
* Inspectors view as well cared for
* Often better appraisal value
* Professional Image – better for photos
Why I Stage My Listings
* Proven way to sell a home faster and for the best possible price
* Offer my sellers a value added service to make them more money
* Market differentiator – a staged home
* Other agents have great confidence in showing my listings because they know what to expect
When Should A Listing Be Staged?
* Before ANY marketing is done on the house … before MLS, flyers, tours, open houses, internet, etc
* Why spend time and money to photograph a home that is not looking its best … 90% of buyers look at pictures on line first!
* However … Staging a “stale” listing can give the home a “rebirth” and help to spark interest and curiosity
Selling Staging to My Clients
* Staging is a marketing tool, the same as advertising in the local paper of holding an open house
* TV shows, magazines and newspaper have created a buzz around staging … sellers appreciate that I’m in the know
* I use staging statistics to help sellers visualize the return on their staging investment
National Staging Statistics
* 94.9% of ASP (Acredited Staging Professionals) sell on average in 35 days or less
* Average Days on Market Before Sold on Non Staged Homes is 171.2 Days AND for Staged Homes is 35.6 Days
* Compared to other costs associated with buying & selling, staging is reasonable and has a great return on investment
Videos of Some of My Staged Listings
https://www.redfin.com/IL/Lincolnshire/15-Sommerset-Ln-60069/home/17641245
